This is a very interesting keynote video from Gary(hm…actually, he is my boss.)
Especially, “Stories impact. Old school marketing makes little impact. Marketers ruin everything. Good one. Stories rule, and habits are changing.”
I still believe old school marketing methods like email newsletter can make pretty good impact depends on how you use it though.
Anyway, the truth is that marketing methods are shifting and so supporting IT technologies.
So as developer, how do we take advantage of these trends. There are fairly simple and easy ways.